Creating a Brand Identity

Stargazed was inspired by my own stargazing experience. I want my brand to encompass achievable visions for all the dreamers and believers. They say everything is impossible until it’s done!! I want to inspire other young entrepreneurs, grow and motivate myself in the direction of my goals and dreams and continue my brand with authenticity. Starting my career as a photographer I learned it is very easy to get held up comparing yourself to other artists. However, I truly believe comparison is the theft of joy and with time I learned there is a seat at the table for everyone in the event industry. Thinking on the terms of business, working your way to the top may appear to be cut-throat, however life is always evolving and changing so by being authentic and true to your brand along with creating an inviting experience by being intentional with each one of my clients is what sets me apart. Being unique and true to yourself with bring great joy and success. I have learned that on my journey.

As for the design, I am currently in the process of re-branding from a photography business to an all inclusive party service. The colors that inspire me and represent brand have always been various shades of pink ( for my femininity), teal (which is one of my favorite, happy colors!) as well as yellow (resembling the stars) and neutral colors like whites, creams, brown, and various shades of blue / greens on occasion. I am personally very spiritual so I want to reflect all the earthy, elements within my brand along with my frilly, girly, glamorous side! I want my clients to feel comfortable and calm each time we meet so that they can trust my intuition and loyalty throughout their services. Leading with love and only wanting the best for people is what is near and dear to my heart. That is why I love the party industry, it is a constant celebration of LIFE! I mean, what’s better than that?!

My process for creating this brand identity was to inspire and evoke that magical feeling in those who stumble across business or my social media pages. I want my clients to feel a positive and uplifting energy just as you normally would while stargazing. With Stargazed Event Services, it’s my goal to create an experience to last a lifetime.

As of right now, the type of client I am focused are women, bride’s, bridesmaids, mothers, etc. I recently planned my own wedding 3 years ago and while working as a photographer throughout the years I yearned for something more. In the last year I recognized my passion to elevate parties by designing my grandmothers 90th last fall and always adding elements to make a simple dinner party extra special. It was in these small planning moments I realized I could curate a much larger brand for myself than Stargazed Photography. I now consider myself a Wedding Specialist (working in the industry for almost 10 years) because I have the knowledge to help create and design any party element my client needs and/or wants.